Brand Design & Development

How to brand your business

Branding is arguably the most important concept in marketing. It’s everything. It dictates your customers’ experiences of your business, and governs everything from your logo to the way in which you speak to your customers.

What is branding?

At its most basic level, branding refers to the design of your marketing materials. This includes everything from your business cards, to your company website. If you have a shop or an office, it also includes the branding of signage at your physical location. You should have a strong company logo, which conveys the most appropriate image of your brand. It also includes the colour schemes, typography and photography used to market your business.

Why is branding important?

A strong brand identity makes your brand more recognisable. If you have clear and consistent branding, your customers will always be able to instantly identify your brand from the marketing materials. As your reputation builds, this is extremely important. The more you can expose people to your brand, the more likely they will be to trust you and, consequently, buy your products or services.

How to develop your branding.

In order to make a start with your branding, you should consider the key values that you would like your brand to represent. These must be values that you can deliver consistently, and it should be your top priority to ensure that you do so. If you don’t, you compromise the integrity of you brand, which can be detrimental to sales.

An experienced marketing company can help you develop your brand based upon your key values. They will take care of the graphic design, ensuring that your brand identity is consistent across all marketing platforms.

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