Getting noticed this Christmas as an Ecommerce site
Chances are, you’ll have bought at least some of your Christmas presents online this year. But how did you find them? We’ll take a look at some of the most common paths to online conversion.
Search engines are the most common way for people to find products, so it’s very likely that at some point during the purchase process you will have typed what you are looking for into Google and browsed the results. Search results are broken down into 2 sections, Paid listings (which are indicated by a shaded background and ‘ad’ label) and organic listings which are influenced by a number of factors including the relevance and reputation of a web page’s content.
An increasingly important and successful channel for marketers, social media sites such as Facebook offer businesses the opportunity to display products and content to people that they know are interested. Whether you bought directly from an advert of a product you had previously viewed on another site, or you engaged with a brand’s page, chances are social media has played at least some part in your purchasing habits this Christmas.
Have you received mail shots with promotions and special offers from retailers this Christmas? Email marketing is one of the most effective ways for retailers to advertise their products. As with social media, it is highly targeted, which means that it offers one of the best returns on investment of any online channel.
If you are a retailer, now is the time to start thinking about next Christmas. Engaging the services of an marketing company in Portsmouth can help you to make the most of opportunities listed above, and more.