What is marketing?

What is marketing?

People often ask us exactly what marketing is – and the term covers a pretty broad spectrum of specialities. As a whole, marketing is the process of doing what you can to make your product or service look attractive to others, so that they are aware of you and consider buying from you. To most people in business, the term “marketing” is interchangeable with the word “promotion” – but this is incredibly simplistic. It is not simply promoting your product. It is not just “what the marketing department are there for”. A successful marketing company in Waterlooville should involve every department within a business, to make the end product or service as attractive as possible to the end consumer.

In short, marketing involves identifying a need in the market, understanding how to meet that need, creating a product or service to meet the need and providing that product or service to your customers in the most efficient and effective way possible. Many people think that marketing just concerns branding and communications, but it is far more than that – incorporating pricing, product, distribution, packaging, market research, sales, PR, communications, branding and far more.

In order to market your product or service in the best way possible, you need to have a strong understanding of both your customers and target customers: their motivations, behaviours, preferences and perceptions. You need to understand what competition is out there, and how you can produce something better. You will need to work out the best way to design, package, price and distribute your offering to make it as appealing as possible, and will also need to think about how best to communicate your USPs to achieve maximum sales volumes and brand empathy.

Essentially, marketing is not just a tool for promotion: it is something that is present from the very start, and is vital to your business.